Builds trust before the first call
By the time a prospect books a meeting, they've already heard how you think. The first call starts warm.
Why a podcast
Why your B2B company should have a podcast
Your buyers already listen to podcasts. A show of your own puts your thinking in their ears, episode after episode, long before they ever book a sales call.
- 80%of Americans 12+ have listened to or watched a podcast
- 55%of business owners and founders listen to podcasts every day
- 36%of decision-makers listen mainly to learn, more than twice those who listen to be entertained
Sources: Edison Research, The Infinite Dial 2026 · Lower Street & Content FX survey of 511 U.S. and U.K. decision-makers, 2023
5 reasons
What a podcast does for your business
Turns one conversation into a month of content
Each episode becomes clips, LinkedIn posts, and a newsletter. Your marketing stops starting from a blank page.
Opens doors with your guests
An invite to your show is a friendly way to start a relationship with a potential client or partner.
Shows your expertise without the sales pitch
Talking through real problems with smart guests shows what you know, and nobody feels sold to.
Helps people find you on Google and AI search
Every episode page, transcript, and show note is new content that search engines and AI tools can read and point people to.
Try it
How much content does your podcast give you?
Move the slider to see what a month of episodes turns into.
- 2edited episodes
- 6short video clips
- 4LinkedIn posts
- 2newsletters
Based on Podcast Engine: 3 short video clips, 2 LinkedIn posts, and 1 newsletter per episode.
Sounds like a lot of work? Here's the split.
- Pick a topic you know well
- Show up and talk
- Approve the final posts
- Edit audio and video
- Write show notes and publish everywhere
- Cut clips, write LinkedIn posts and the newsletter
- Keep it all on schedule
Honestly, [Cindy] is the secret sauce behind The Arner Adventures Podcast. [Her] editing skills and creative insight have been the backbone of our show.
Thinking about starting one?
Podcast Launch takes you from idea to three published episodes, with the name, cover art, and setup handled for you.
